I'm Liv. I help brands stand out from today's AI clutter with content that connects and converts.

Scenario: Your brand has scaled up its content marketing output with the help of GenAI (no judgement!), but very little of the content seems to be capturing interest or earning trust from your target market.

The copy is clean, and the landing pages look polished. But beneath that veneer, if you're being honest, it all rings a little hollow. There's nothing here to meaningfully differentiate you to the audience you're after, and the more lifeless content you pump out, the more you find yourself struggling to answer: 

👉 "What percentage of my brand's content is driving measurable business outcomes — and are we targeting the RIGHT outcomes?"

👉 "Who is this content really for — and when was the last time we validated that?"

👉 "Where in the funnel and buyer journey are we underserving our audience, and how do we know that?"

I want to help your brand stop making content for content's sake — and start telling intentional stories that deliver real ROI with the audience you're actually trying to reach.

I got my start in journalism, but I’ve spent the better part of the last decade working with brands to create clear, compelling content that drives action — whether that's getting B2C users to return to your site or capturing high-intent B2B leads.

Along the way, I’ve led content programs for B2B SaaS companies and hybrid B2B/B2C marketplaces, and as a freelance content marketing strategist, I've worked with a wide number of industries: from media outlets (often, Teen Vogue) to a state tourism board, a rideshare app, a wellness brand, and an enterprise data platform.

Whether we're working together on lead-capture content, an SEO/GEO strategy, or a nurture journey to push your ideal buyer personas down the funnel, I pair the big-picture thinking of a strategist with the precision of a creative who takes personal pride in your content quality. 

I want your content to be exceptional and our process to be enjoyable. I’m a self-starter with a knack for identifying and solving problems while bringing a collaborative spirit, a kind attitude, and a healthy dose of humor to every project.  Whether I’m regularly a part of your sales or product meetings or just saying hi as an IC, I'm happy to be there.  

What story can I help you tell?

• Full-Funnel B2B Content Strategy — from top-of-funnel awareness campaigns to sales enablement assets and education journeys that drive adoption and loyalty.
• Multi-Format Content Execution (B2B & B2C) — from SEO blogs, landing pages, and case studies to newsletters, nurture journeys, ad copy, UX copy, and video scripts, all tailored to the channel and audience.
• SEO/GEO Keyword Research & Content Optimization — pairing traditional search insights with AI-driven search behavior to help B2B decision-makers and B2C consumers find and trust your brand.
• Content Repurposing Systems — developing ongoing processes that stretch the value of existing assets, transforming them into fresh, high-impact content.
• Inbound Marketing/Lead Generation Content — gated guides, blogs, and campaigns that create real value for the right people, building a high-intent pipeline. 
• Lead Nurture Content — strategically sequenced emails, landing pages, and resources that guide B2B buyers through complex funnels.
  
• Editorial Strategy & Brand Voice — content calendars for consistency, style guides for clarity, and thought leadership ghostwriting to showcase expertise.

$2M in pipeline

won by my B2B content strategy (2023)

$6M+ in revenue

influenced from my SEO content (2023)

1,839 sales opportunities

won from my B2B content (2022-2024)